They even conceal it from themselves on occasion. Hiding meals just makes them more appealing, increasing the desire to eat. Eating in the car is a great technique to conceal food from family and friends. Are you attempting to conceal foods and wrappers in order to alleviate your guilt over your consumption? When I initially explain what “Natural Eating” is, I often remind people that “food” is a simple bodily function. Drinking, breathing, sleeping, peeing, and passing a wave are all things humans must do every day to keep alive.Although food is necessary for survival, it can only be used to fuel our bodies.